Sales Unlocked

How to Open Doors, Create Opportunities, and Design the Life You Want
By Lee Roberts

Product Description

Sales Unlocked is not your typical book about “closing deals.” It’s a modern playbook on how to sell anything—ideas, products, services, events, your brand, or even your own vision for the future.

Inspired by William Walker Atkinson’s timeless classic The Psychology of Salesmanship and reimagined with today’s neuroscience, psychology, and digital strategies, Lee Roberts shows you why sales is the master skill of life.

Inside, you’ll discover how to:

• Tap into desire, imagination, and confidence—the true drivers of buying decisions.
• Use influence, storytelling, and cognitive biases ethically to inspire action.
• Build funnels that align with the brain’s natural decision-making process.
• Sell yourself and your brand before you sell anything else.
• Turn sales into wealth, freedom, and entrepreneurship.
• Shift from selling “transactions” to creating transformations.

This book is sharp, witty, and practical—a page-turner that blends inspiring stories, science-backed insights, and real-world frameworks. Whether you’re a freelancer, entrepreneur, creator, or employee, Sales Unlocked gives you the tools to open doors you never thought possible.

Accompanying Workbook

To ensure you don’t just read but actually apply the lessons, Sales Unlocked comes with a robust companion workbook.

The workbook includes:

• Reflection prompts to personalize every lesson.
• Exercises and frameworks to practice persuasion, storytelling, and funnel design.
• Quizzes and self-assessments to measure your growth.
• Action plans such as a 7-Day Sales Challenge and habit trackers.
• Templates including an elevator pitch builder, brand pitch outline, and sales funnel map.
• Case studies and scenarios to analyze and apply in real-world situations.

The workbook transforms theory into practice and ensures you’re building sales mastery step by step.

Formats

• Ebook: Delivered in PDF for easy use and in Flipbook format for an immersive, interactive reading experience. Both formats are included with your purchase.
• Workbook: Delivered as an editable Word document, allowing you to type directly into it and fully engage with the exercises.

Return Policy

All sales are final. Since our products are digital, they cannot be returned or refunded once purchased.